Contents

SEASON 2.5 Vol.33

Editor's Letter 04스위치가 없는 기계 10

Brand eXperience x Human

Brand eXperienceBIJECTION32

X36

X Who Leapt Through Time 42

1st You've Got Mail 46

When Brand Met Experience 2013 48

User eXperience 54

82nd 암호(暗號, Cryptograph) 60

Big Match: UX vs. BX 62

Interview | Donald Norman UX 전문가의 BX 담론70

3rd Memento76

Brand eXperience78

4th Toxic Affair 92

Interview | Allen Adamson 총체적 경험 창조를 위한 다중 접점 94

5th Sense and Sensibility 102

BX 몽타주(Montage) 104

6th The Special Relationship 110

Interview | Plus X 신명섭Plus(+) eXperience(ⅹ) for your Brand 112

Interview | FRUM 김명진·한창호Brand in Culture122

Interview| 서울여대 이지현 광의 혹은 협의의 BX132

Human eXperience + Brand

Good Brand eXperience140contents

Interview Bang & Olufsen Space 144

Interview 물건의 생명을 완성하다, Brooks England 154

Interview 사용자의 브랜드, BLACK